News for 'Building Brand'

'Without incentives people will not purchase EVs'

'Without incentives people will not purchase EVs'

Rediff.com8 Jun 2024

'Wherever the government has provided incentives for the purchase of two-wheelers, three-wheelers, cars, buses, and trucks, it gets a push for most of these alternate fuels. '

What lies ahead for Brand Horlicks?

What lies ahead for Brand Horlicks?

Rediff.com11 Dec 2018

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Why Brand Jet collapsed after 25 years

Why Brand Jet collapsed after 25 years

Rediff.com10 May 2019

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.

President Xi launches cyber warfare wing for Chinese military

President Xi launches cyber warfare wing for Chinese military

Rediff.com20 Apr 2024

The Information Support Force was regarded as the revised version of the PLA's Strategic Support Force, established in 2015 by the Chinese military to deal with space, cyber, political and electronic warfare to fight what was described as "informationised wars".

Hindujas turn London's World War II era war office into a luxury hotel

Hindujas turn London's World War II era war office into a luxury hotel

Rediff.com27 Sep 2023

The Old War Office (OWO) of Britain's World War II era prime minister Winston Churchill opened its doors as a brand-new luxury hotel in London with a glittering launch event, complete with surprise musical performances by musicians Lord Andrew Lloyd Webber and Andrea Bocelli. Princess Anne - the Princess Royal, the sister of King Charles III, officially unveiled the plaque for The OWO after a tour of the hotel with Hinduja Group co-chairman GP Hinduja on Tuesday evening. British Prime Minister Rishi Sunak also made a quick stopover, along with parliamentarians, entrepreneurs, hoteliers and stars of film and television.

Why Mumbai Indians is the brand to bet on

Why Mumbai Indians is the brand to bet on

Rediff.com20 Nov 2020

Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.

Old brand, Modern plans

Old brand, Modern plans

Rediff.com21 Oct 2016

Can Everstone overcome the challenges that previous owner HUL could not, as it tries to rebuild Brand Modern?

'He's going to be hard work': Aus bowlers laud Babar Azam

'He's going to be hard work': Aus bowlers laud Babar Azam

Rediff.com10 Dec 2023

Australia's star-studded bowling line-up showered praises on Pakistan's star batter Babar Azam, with a handful of them labelling the right-handed batter as a "class player".

Apple tops India smartphone market in revenue share in 2023

Apple tops India smartphone market in revenue share in 2023

Rediff.com31 Jan 2024

iPhone maker Apple led India market with highest revenue in 2023 for the first time while Samsung topped the chart in terms of sales volume, market research firm Counterpoint Research said on Wednesday. While India's smartphone shipments remained flat in 2023 at 152 million units, Samsung and Chinese mobile phone makers Vivo and Oppo were able to grow their shares, according to Counterpoint's Monthly India Smartphone Tracker report. "Apple's focus on India is also aiding the trend, with the brand surpassing the 10-million-unit mark in shipments and capturing the top position in revenue in a calendar year for the first time, propelled by robust demand for both its latest and older iPhones.

A time of curiosity for exciting brands

A time of curiosity for exciting brands

Rediff.com23 Jun 2017

As the funnel of good-quality early-stage companies are built, mid-stage and growth capital always follows, says Fireside Ventures founder Kanwaljit Singh.

'They Wanted To Stop Us From Protesting Against Adani'

'They Wanted To Stop Us From Protesting Against Adani'

Rediff.com3 May 2024

'All those who participated in the agitation were branded as anti-nationals.'

5 Tips To Build An Online Company

5 Tips To Build An Online Company

Rediff.com21 Dec 2021

When you are deciding on what to sell, keep in mind that the product also needs a potential audience, a USP, and a fair profit margin.

If Modi Wants A Full Term...

If Modi Wants A Full Term...

Rediff.com17 Jun 2024

It will be in Modi's interest to reinvent his party, read the writing on the wall that voters wrote, and move ahead. He has little choice now. The country is watching, asserts Ramesh Menon.

Man builds home to resemble a camera

Man builds home to resemble a camera

Rediff.com16 Jul 2020

Photography fan Ravi Hongal is so enamoured with the art that he also named his three sons -- 'Canon', 'Epson' and 'Nikon'.

Adani reveals plans for NDTV: Want global news brand, invite Prannoy Roy to stay on

Adani reveals plans for NDTV: Want global news brand, invite Prannoy Roy to stay on

Rediff.com26 Nov 2022

"Independence means if government has done something wrong, you say it's wrong. But at the same time, you should have courage when the government is doing the right thing every day. You have to also say that," he Gautam Adani was quoted as saying by FT.

Sonic branding makes for sound business, realise firms

Sonic branding makes for sound business, realise firms

Rediff.com7 Apr 2019

Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.

Make policies for a Brand Northeast, World Bank tells Centre

Make policies for a Brand Northeast, World Bank tells Centre

Rediff.com22 Dec 2019

The World Bank report said Brand Northeast would build on elements such as healthy living, environmental sustainability, social responsibility, service orientation, among others.

T20 WC: Drop in pitches to be used for US games, fan infrastructure rented from Las Vegas F1

T20 WC: Drop in pitches to be used for US games, fan infrastructure rented from Las Vegas F1

Rediff.com17 Jan 2024

Temporary drop-in pitches prepared by Adelaide Oval curator Damian Hough will be used for the upcoming T20 World Cup games in the USA with the ICC building a temporary seating gallery of 34,000 capacity for the marquee game between India and Pakistan in New York on June 9.

How govt's PLI scheme is fuelling Dixon's global dreams

How govt's PLI scheme is fuelling Dixon's global dreams

Rediff.com27 Dec 2023

Dixon Technologies right now is a beehive of activity. It is building a new facility in Noida to make 1.3 million laptops for Taiwanese PC maker Acer. The facility must be up and running in four months. The pace of activity will only increase. Last week Dixon won a similar contract from Lenovo, the Chinese personal computer maker and the third largest information technology (IT) hardware brand in India, to assemble laptops and notebooks. Though the clientele in these two cases is Taiwanese and Chinese, Dixon is a company reaching for the stars with its feet planted firmly in the Indian government's policy.

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Rediff.com18 Dec 2019

Pepsi is betting on Dabangg 3's box office success.

Hospitality icon PRS 'Biki' Oberoi passes away at 94

Hospitality icon PRS 'Biki' Oberoi passes away at 94

Rediff.com14 Nov 2023

Prithvi Raj Singh Oberoi, the 94-year-old veteran corporate hotelier who redefined India's hospitality industry, passed away on Tuesday. The Chairman Emeritus of The Oberoi Group, popularly known as 'Biki', built a sprawling chain comprising 32 hotels during his lifetime. EIH owns the eponymous Oberoi and Trident hotel chains.

Despite high rates, brands get ready to bat for IPL

Despite high rates, brands get ready to bat for IPL

Rediff.com27 Feb 2020

For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.

'VinFast has committed $500 million to Tamil Nadu'

'VinFast has committed $500 million to Tamil Nadu'

Rediff.com10 Apr 2024

'Our objective is to reach a localisation rate of 50% in the span of five years.'

Investors In India Needs Red Carpet, Not Red Tape

Investors In India Needs Red Carpet, Not Red Tape

Rediff.com23 Apr 2024

'India needs many more job creators, both in manufacturing and services, to make it big.' 'For that, the red carpet must be rolled out fully and for all investors without holding back,' suggests Nivedita Mookerji.

Celebrity brand wagons go digital!

Celebrity brand wagons go digital!

Rediff.com8 May 2017

The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.

HUL Q1 net profit up 14.4% at Rs 1,795 crore

HUL Q1 net profit up 14.4% at Rs 1,795 crore

Rediff.com23 Jul 2019

HUL's focus on strengthening the core, leading market development & premiumisation, driving channel transformation and building brands with purpose, continues to serve it well: CMD Sanjiv Mehta.

Working on target to become $5-10 trillion economy: Modi

Working on target to become $5-10 trillion economy: Modi

Rediff.com17 Dec 2023

The government has also set targets for the next 25 years. We are working on the target of becoming a $5-10 trillion economy as well as taking exports to a record high, he said.

9 Essential Skills for Data Scientists

9 Essential Skills for Data Scientists

Rediff.com20 Nov 2023

Data science isn't just about acquiring skills; it's also about comprehending the business context in which data science is applied.

25 biggest brands in the world

25 biggest brands in the world

Rediff.com16 Aug 2013

Let's take a look at some of the biggest brands in the world.

HUL targets youth channel to showcase its best selling brands

HUL targets youth channel to showcase its best selling brands

Rediff.com7 Mar 2014

HUL is keen to redefine the way in which brands tell their stories to consumers.

The woman who built a 1,000 crore TV brand

The woman who built a 1,000 crore TV brand

Rediff.com25 Jun 2020

Devita Saraf, chairman and CEO of Vu Televisions, is on the cover of Hello magazine.

Akash NG Can Shoot Enemy Target In Seconds

Akash NG Can Shoot Enemy Target In Seconds

Rediff.com9 Feb 2024

By the time the enemy aircraft is 50 km away, the Akash-NG's computers have calculated the launch trajectory and impact point and launched the missile.

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Rediff.com7 Jun 2023

Aditya Birla Group has announced its foray into the branded jewellery space with an investment of around Rs 5,000 crore and will battle it out with Titan's Tanishq and Reliance Industries- Reliance Jewel. The business will be housed in a new venture, "Novel Jewel", and will open large-format exclusive stores across the country with its in-house jewellery brands, the company said in its release. "The new venture will seek to transform customer experience by creating an aspirational national brand with unique designs and a strong regional flavour.

Ola Electric's Rs 5,500 cr IPO to bolster its EV market, say experts

Ola Electric's Rs 5,500 cr IPO to bolster its EV market, say experts

Rediff.com1 Jan 2024

Ola Electric's initial public offering (IPO), of Rs 5,500 crore, is essentially aimed at ensuring the company maintain its top position in the electric two-wheeler segment, with incumbent players TVS and Bajaj Auto giving a fight to the number one player in market share. Most experts and competitors say the amount being raised is in line with the investment required to expand the electric-vehicle (EV) business. There are two discernible trends in the competitive electric two-wheeler market.

How brands are padding up for the ICC World Cup

How brands are padding up for the ICC World Cup

Rediff.com29 May 2019

Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans

'We want to build our brand and Dhoni was an automatic choice'

'We want to build our brand and Dhoni was an automatic choice'

Rediff.com15 Dec 2015

Speaking at the media conference that followed the IPL Players' draft, Pune spokesperson Subrato Talukdar said Dhoni. was an automatic choice for the new franchise.

FMCG supply gridlock: Demand falls, inventory adds up

FMCG supply gridlock: Demand falls, inventory adds up

Rediff.com22 Nov 2023

The supply chain for fast-moving consumer goods (FMCG) companies is seeing congestion due to persistently low demand. This has led to an increase in inventory days, with stocks accumulating at distributors and compelling them to extend higher credit periods to retailers. Distributors, Business Standard spoke to, revealed that demand inventory days have more than doubled in some cases, forcing them to offer credit terms as long as 45 days to retailers, as consumer offtake continues to face pressure.

Committed to restructuring board: Raveendran tells Byju's shareholders

Committed to restructuring board: Raveendran tells Byju's shareholders

Rediff.com22 Feb 2024

Ahead of Friday's extraordinary general meeting (EGM), Byju Raveendran, chief executive officer (CEO) of Byju's, told shareholders that he is committed to restructuring the board of the embattled educational technology (edtech) firm. He also committed to appointing two non-executive directors to the board by the mutual consent of the founder and shareholders. The development comes at a time when a consortium of key shareholders, holding over 30 per cent stake in Byju's, issued a notice to the embattled edtech firm this month, calling for an EGM to address "persistent issues", including a proposed change of management at the firm.

Spend Your Weekend With Shah Rukh Khan

Spend Your Weekend With Shah Rukh Khan

Rediff.com16 Feb 2024

Celebrate the weekend with Shah Rukh Khan and more on OTT.