News for 'Building Brand'

Rediff's Wave Rider Retires!

Rediff's Wave Rider Retires!

Rediff.com1 Nov 2024

We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.

Volume recovery crucial for Marico's growth in FY25

Volume recovery crucial for Marico's growth in FY25

Rediff.com15 May 2024

Marico's January-March quarter (Q4) results were slightly better than consensus. Revenue was up by 1.7 per cent year-on-year (Y-o-Y) to Rs 2,280 crore. Ebitda grew by 12.5 per cent Y-o-Y to Rs 440 crore. Adjusted PAT was up 10.3 per cent Y-o-Y to Rs 320 crore.

Action Packed Time For Two-Wheelers!

Action Packed Time For Two-Wheelers!

Rediff.com19 Aug 2024

The BSA Gold Star is launched....Ola Enters e-motorbikes Biz... Bajaj, TVS To Enter e2Ws Market...

Breweries stir up barrels with mercury rising

Breweries stir up barrels with mercury rising

Rediff.com6 May 2024

For all the livelong years it has been around, beer has been associated with leisure and relaxation. Of late, it has become more than just a beverage. Both amateurs and aficionados prefer an uncorked chilled beer to unwind on a sweltering hot day. As the temperature rises, the breweries gear up to capitalise on this growing trend.

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Rediff.com26 Oct 2021

Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.

From cricketer to style icon: K L Rahul launches streetwear brand

From cricketer to style icon: K L Rahul launches streetwear brand

Rediff.com16 Apr 2018

The cricketer launched an online cult streetwear brand.

'Wealth Is Concentrated In A Few Hands'

'Wealth Is Concentrated In A Few Hands'

Rediff.com30 Jul 2024

'The top 10 per cent of the population should adopt and handhold the bottom 20 per cent of the population as a social responsibility.'

Independence Day Debut For Mahindra Thar Roxx

Independence Day Debut For Mahindra Thar Roxx

Rediff.com30 Jul 2024

The Mahindra Thar undergoes yet another iteration. With 5 doors, longer dimensions, a more refined engine... and a new name. The Mahindra Thar Roxx, debuting on August 15, promises all that you have wanted in the head-turning SUV, says Rajesh Karkera/Rediff.com.

'ITC aspires to double its business in five years'

'ITC aspires to double its business in five years'

Rediff.com21 Apr 2024

'While every year presents new challenges, it also provides opportunities for better growth and performance.'

LS poll results 'reality check' for overconfident BJP: RSS mouthpiece

LS poll results 'reality check' for overconfident BJP: RSS mouthpiece

Rediff.com11 Jun 2024

Neglect of older dedicated workers who worked without the urge for recognition by the new age social media-aided selfie powered activists was also evident in the poll results, it said.

Sonu Sood appointed brand ambassador for Kejri scheme

Sonu Sood appointed brand ambassador for Kejri scheme

Rediff.com27 Aug 2021

Actor Sonu Sood will be the brand ambassador of the AAP government's 'Desh ka Mentor' programme aimed at providing guidance to students on career choices, Delhi chief minister Arvind Kejriwal said on Friday.

'Do you need a bowling coach when I am here?': Zaheer

'Do you need a bowling coach when I am here?': Zaheer

Rediff.com28 Aug 2024

Former India pacer Zaheer Khan on Wednesday assumed the role of Lucknow Super Giants team mentor.

'Second-gen promoters more open to selling out'

'Second-gen promoters more open to selling out'

Rediff.com6 Jun 2024

'There is not any negative connotation associated with it.'

When Your First Start-Up Fails... 7 Things To Do

When Your First Start-Up Fails... 7 Things To Do

Rediff.com19 Aug 2024

Going back to the board, analysing mistakes and efficiently addressing them can help entrepreneurs establish successful start-ups in the long run, says Vikram Bhandari, the chief technology and innovation officer at Riveron, a business advisory firm.

If Guwahati can, why can't Tripura, asks Ganguly

If Guwahati can, why can't Tripura, asks Ganguly

Rediff.com11 Dec 2023

Former Indian captain Sourav Ganguly on Monday said he wants to help Tripura to flourish in cricket, besides promoting the state's tourism sector as its brand ambassador.

Brand Dhoni in 2025: Boom or bust?

Brand Dhoni in 2025: Boom or bust?

Rediff.com1 Sep 2020

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?

Acche Din Coming Back To Parliament?

Acche Din Coming Back To Parliament?

Rediff.com2 Jul 2024

It was almost as if we were back to 'acchey din', when Parliament was a forum where two sides fought ferociously as equals. For that we need to thank Rahul Gandhi, notes Jyoti Punwani.

Juventus appoint Thiago Motta as new head coach

Juventus appoint Thiago Motta as new head coach

Rediff.com13 Jun 2024

Juventus have appointed Thiago Motta as their new head coach to replace Massimiliano Allegri, the Serie A club said on Wednesday.

Just Starting Your Career? 10 Useful Tips

Just Starting Your Career? 10 Useful Tips

Rediff.com20 Feb 2024

Investing the time and resources needed to acquire new skill sets and sharpen existing ones will enable you to stay relevant and make you more employable, says Ankit Aggarwal, founder and CEO of Unstop.

No Indian brand among top 100 in the Brand Finance list

No Indian brand among top 100 in the Brand Finance list

Rediff.com5 Feb 2018

Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).

Hero MotoCorp to vroom on new launches and uptick in rural growth

Hero MotoCorp to vroom on new launches and uptick in rural growth

Rediff.com23 Aug 2024

Hero MotoCorp (HMCL) saw strong volume performance in the first quarter of the current financial year (Q1FY25), but margins disappointed due to weak spare part sales and negative electric vehicle (EV) margins. The company hopes for a strong festive season due to better rural sentiment. Revenue grew 16 per cent year-on-year (Y-o-Y) to Rs 10,140 crore, operating profit was up 21 per cent to Rs 1,460 crore, and adjusted net profit grew 19 per cent Y-o-Y to Rs 1,120 crore.

The Fish That Sold For Rs 1 Lakh!

The Fish That Sold For Rs 1 Lakh!

Rediff.com22 Nov 2022

Every week, we bring you fascinating videos, chosen by you, through your likes.

Three-wheeler exports may continue to skid in FY25

Three-wheeler exports may continue to skid in FY25

Rediff.com18 Jun 2024

India's three-wheeler exports, which have been on a downhill trajectory over the past few years, are showing no signs of recovery in FY25, with key markets like Sri Lanka, Bangladesh, Nigeria, and Egypt witnessing subdued demand. In May, the country's exports plummeted 11.3 per cent year-on-year (Y-o-Y).

Will Fans Make Pushpa 2: The Rule A Success?

Will Fans Make Pushpa 2: The Rule A Success?

Rediff.com6 Aug 2024

'Fan armies are not just followers; they are a force of nature.'

How Quick Commerce Is Changing Shopping

How Quick Commerce Is Changing Shopping

Rediff.com4 Mar 2023

'The focus on easier access and faster delivery is creating a new consumption pattern that allows consumers to satisfy their last-minute cravings and restock essentials at the click of a button.'

In home and office, India's real estate market is charting a course for growth

In home and office, India's real estate market is charting a course for growth

Rediff.com8 Jun 2024

India's real estate market is poised for growth across categories - residential, commercial, and rental. Currently valued at Rs 24 trillion, or about $300 billion, it is projected to surge to $1.3 trillion by 2034, and then grow further to $5.17 trillion by 2047, indicates a report by the Confederation of Real Estate Developers Associations of India (Credai).

Old brand, Modern plans

Old brand, Modern plans

Rediff.com21 Oct 2016

Can Everstone overcome the challenges that previous owner HUL could not, as it tries to rebuild Brand Modern?

What lies ahead for Brand Horlicks?

What lies ahead for Brand Horlicks?

Rediff.com11 Dec 2018

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Why Brand Jet collapsed after 25 years

Why Brand Jet collapsed after 25 years

Rediff.com10 May 2019

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.

'Rural demand for FMCG would come up in next quarter'

'Rural demand for FMCG would come up in next quarter'

Rediff.com15 Jun 2024

'We are seeing signs of improvement in rural overall in terms of demand, but I would still keep my fingers crossed.'

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Rediff.com24 Jun 2024

Raising toast to 25 successful years, India's largest wine maker Sula Vineyard is eyeing a sustained double-digit growth in revenue over the next five years, buoyed by growth in the premium and elite categories and expansion of its new ranges. It was during Covid that the vineyards shifted focus to its own brands and pivoted towards growing the premium and elite segment of the market.

India's Twitter rival Koo shuts down

India's Twitter rival Koo shuts down

Rediff.com3 Jul 2024

In a post on LinkedIn, co-founders Aprameya Radhakrishna and Mayank Bidawatka announced that the platform will be discontinuing its services to the public, as talks for a partnership with multiple larger internet companies, conglomerates and media houses did not yield the desired outcomes.

A time of curiosity for exciting brands

A time of curiosity for exciting brands

Rediff.com23 Jun 2017

As the funnel of good-quality early-stage companies are built, mid-stage and growth capital always follows, says Fireside Ventures founder Kanwaljit Singh.

Why Mumbai Indians is the brand to bet on

Why Mumbai Indians is the brand to bet on

Rediff.com20 Nov 2020

Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.

How Well Has Akshay Remade South Movies?

How Well Has Akshay Remade South Movies?

Rediff.com27 Jun 2024

From the 'khiladi' brand of movies rocking his boat to a love for starring in biopics and scripts inspired by true stories to headlining endless remakes of South Indian hits, there's a pattern to the man and his methods.

How Much Do Indians Spend On Weddings?

How Much Do Indians Spend On Weddings?

Rediff.com22 Jul 2024

An average Indian couple spends around 2x on weddings versus education (pre-primary to graduation).

Harley, Triumph blaze a trail, give Enfield a tough ride

Harley, Triumph blaze a trail, give Enfield a tough ride

Rediff.com19 Feb 2024

It has been seven months since the iconic motorcycle manufacturers, Harley-Davidson and Triumph, embarked on their journey in India with the backing of partners Hero MotoCorp and Bajaj Auto. According to data shared by the Indian majors, both brands are already creating ripples in the above 350cc category. The increase in sales has prompted a ramp-up in production and even the doubling of retail touchpoints for one of them.

'We Have An Indian Tiger That Needs To Be Uncaged'

'We Have An Indian Tiger That Needs To Be Uncaged'

Rediff.com10 Oct 2024

'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'